Assistant Manager - Digital Presence

Job Duties

• Craft and execute engaging online promotional campaigns that embody Link's corporate narratives and achieve strategic objectives
• Oversee and optimise multiple digital platforms, including corporate websites (www.laml.com , www.linkreit.com), intranet and social media channels (Facebook, Instagram, YouTube, LinkedIn, X, Weibo, and WeChat), ensuring consistent branding and a seamless user experience
• Develop compelling content, from initial concept and storyboarding to copywriting and content strategy customisation, to engage diverse stakeholder groups, including investors and community members
• Collaborate with external agencies to define KPIs for marketing campaigns, track performance and generate comprehensive reports and insightful analytics
• Leverage data-driven insights and collaborate with creative agencies to continuously refine content and channel strategies, maximising audience reach and impact
• Manage ad-hoc projects and responsibilities as required

Requirements

• Demonstrated passion for social media and a strong understanding of brand development through compelling digital storytelling
• A collaborative team player with attention to detail and a commitment to excellence
• Good command of written English and Chinese, with proven ability to create high-quality corporate communications materials
• Minimum of five years of relevant experience in digital marketing or corporate communications
• Bachelor's degree in Corporate Communications, Marketing or a related field
• Proficiency in Adobe Creative Suite and experience with website content management systems (CMS) is highly desirable
• Experience in working or conducting projects in the wider APAC (outside of HK and China) an advantage

Remuneration

We offer a 5-day work week and an attractive remuneration package commensurate to the right candidates with qualifications and working experience. Fringe benefits for staff include annual leave, paternity leave, birthday leave, volunteering leave, medical scheme, life insurance, Employee Unit Purchase Plan and performance-based incentives.

Application

If you resonate with Link's vision and aspire to develop a rewarding career with us, please apply by clicking "Apply ".

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (Linkreit.com). Applicants not hearing from us within 6 months may consider their applications unsuccessful.