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Job Duties:
Community & Resident Insights
- Conduct research on resident demographics, behaviours, and emerging trends within the catchment areas of our malls
- Identify resident needs, preferences, and pain points, including the digital platforms they commonly use (e.g. public transport apps, community Telegram channels, group-buy platforms, WhatsApp communities)
Digital & Community Monitoring
- Monitor and analyse online community platforms (e.g. Telegram groups, forums, and social channels) to surface relevant insights, conversations, and opportunities
- Track emerging topics and trends that could inform mall programming, promotions, or partnerships
Commercial & Content Support
- Support the team in sourcing, evaluating, and proposing deals, promotions, or featured goods and services that are relevant and appealing to residents
- Assist in curating content for the mall’s mobile app and website, ensuring information is timely, resident-focused, and aligned with ongoing campaigns or community initiatives
- Coordinate with merchants and vendors to gather assets, validate offer details, and ensure accuracy before publication.
- Support basic content management tasks, including uploads, tagging, categorisation, housekeeping, and performance tracking.
- Monitor engagement metrics and provide simple reports or observations to improve content relevance and effectiveness
Collaboration
- Work closely with internal/ external stakeholders to ensure insights are translated into actionable initiatives and timely content updates
Education
- Currently pursuing or recently graduated with a Bachelor’s or Master’s degree in a Business-related discipline, such as:
- Marketing
- Marketing Technology (MarTech)
- Entrepreneurship
- Business Analytics / Digital Business
- Communications or related fields
Experience
- Strong interest in community trends, digital platforms, and consumer behaviour
- Comfortable navigating social and messaging platforms (e.g. Telegram, WhatsApp, forums)
- Detail-oriented with good research and synthesis skills
- Able to translate observations into practical ideas
- Basic familiarity with content management systems
- Those with prior experience in supporting UI/UX prototype testing and/or records user click-paths will be an advantage
- Familiarity with District 22 catchment area will be an advantage
Attributes
- Energetic, execution-focused, and curious - with a hands-on approach to turning ideas into action and understanding communities, behaviours, and emerging trends.
- Digitally savvy and comfortable navigating online platforms and social channels.
- Analytical yet practical, with a structured and solution-oriented mindset.
- Detail-oriented, organised, and strong in follow-through.
- Proactive, adaptable, and willing to learn in a fast-paced retail environment.
- Collaborative team player with good communication skills and openness to feedback.
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