Executive, Marketing (Thomson Plaza)

Objectives:

• Developing and executing marketing communications and retail advertising and promotion (A&P) strategies for the mall. 
• In charge of leasing of casual leasing spaces to tenants and non-tenants to generate additional revenue for the mall, including development and execution of marketing strategies and end-to-end administration of the whole process.
• Assist the team with budgetary control, loyalty programs, mall social media account management and content generation, engaging and onboarding stakeholders to create a strong and unified shopping mall brand.

Key Responsibilities:

• Plan, execute, and manage marketing campaigns and access against goals (ROI and KPIs)
• Conduct post-campaign analysis, budget tracking, monthly reports for internal analysis, and day-to-day campaign monitoring
• Liaise with internal stakeholders and external agencies to ensure project success and create awareness for the mall's activities
• Form strategic alliances to source sponsorships, unique event opportunities, and public relations opportunities for the mall.
• Proactively plan and initiate joint collaborations with tenants, as well as garner participation for mall programmes and initiatives to drive sales.
• Keep track of expenses within the approved budget.
• Conduct post-promotional campaign or event reviews to determine the off promotions/events in terms of shopper traffic and tenant GTO, and prepare monthly reports for internal analysis.
• Manage the marketing of casual leasing in order to increase mall revenue and shoppers’ traffic.
• Manage social media platforms, content creation and integrate online activities with offline marketing promotions.
• Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of the mall. 
• Maintain and update content on various digital and social media platforms;
• Maintain customer service initiatives and meet mall service standards.
• Actively participate in group campaigns and initiatives.

The Incumbent:

• A high-energy, positive and good team player.
• Excellent communication skills.
• Able to work independently in a fast-paced environment.
• Diploma or Degree in Marketing, Mass Communication, Business or related discipline.
• Minimum 2 years of experience preferably in a shopping mall, retail or ad agency environment.