Manager - Marketing

Job Duties

  • Direct and lead team in developing and implementing long-term marketing plan and marketing programmes including sales driven promotions, PR events, stage shows, in-mall decorations and social media promotions
  • Develop tactical work plan and monitor advertising & event agencies to ensure an effective execution
  • Keep close to market trends and provide market & competitor analysis to optimize business strategies
  • Explore collaboration opportunities with tenants, business partners and new affiliate partners to nurture new joint-promotion possibilities
  • Collaborate with internal parties to ensure all leveraging programs are developed in alignment with the marketing plan
  • Perform in cost allocation & control of campaigns’ budgets and maintain a high cost-effectiveness for ROI

Requirements

  • Bachelor’s Degree or above in Media Communication, Marketing or related disciplines
  • At least 15 years’ relevant experience with at least 7 years at managerial level, preferably in developers, leading event, PR or advertising agencies.
  • Solid experience in event marketing in HK, Mainland & Overseas and extensive experience in brand building, advertising and media planning
  • Strong connections in media network, particularly with lifestyle pages and various new media would be an advantage
  • Good analytical, negotiation & interpersonal skills and able to foster a drive towards business partnership, learning, achievement and teamwork
  • Result driven, ambitions and able to adapt in fast moving, challenging situation quickly 
  • Excellent command of both spoken and written English and Chinese and proficiency in Mandarin