Senior Manager / Manager - Marketing

Role Objective

• Drive the planning, organizing, implementing, and evaluating the marketing campaign and promotion activities including sales driven promotions, stage shows, PR events, in-mall decorations, and social media promotions, etc.

Job Duties

• Conceptualize, conduct research to understand target audiences, develop and execute marketing strategies and marketing content with key messages to achieve campaign objective and hence KPI.
• Oversee, analyse and optimize digital marketing campaign, including O2O programmes, social paid, media buy, retargeting, influencers collaborations, etc.
• Conduct market intelligence research, perform marketing analysis, report and generate insights to support marketing and way forward decisions.
• Align, synergize, and maintain positive collaborations with various stakeholders, including tenants, community, 3rd parties and strategic partners. 
• Explore and pitch for new business / Marketing opportunities.
• Establish close partnership across different departments and teams to translate the strategies into effective campaigns.  Excellence in execution follow through with superb collaborations with cross functional teams.
• Drive effective team management to reach team KPIs.  Develop and coach a team of marketing professionals to perform under high morale and productivity.
• Effective budget management.
• Support adhoc projects as assigned.
   

Requirements

• Degree holder in Marketing/ Finance/ Corporate Communications with minimum of 20 years of relevant experience, of which at least 10 years at the managerial level, preferably in real estate, retail and agencies company
• A proven track record in developing and implementing brand strategies to grow brand value as well as drive consumers to action
• Solid experience in managing CRM campaigns and driving customer loyalty is required.  
• Strong in strategic and conceptual thinking and effective communications.   
• Withholding passions in marketing campaign, content development and storytelling is a Must. 
• Well understanding of the latest social media trends, for both HK and mainland China market.  Proven digital marketing initiative and experience with successful campaigns.
• Proactive, Independent, accountable, flexible, strong team player with can-do attitude.
• Good at communication, presentation & project management skills.
• Excellent time management and detail-oriented; proven ability to work efficiently, under pressure and tight deadlines.  
• Proficiency in both spoken and written English and Chinese.

Remuneration

We offer a 5-day work week and an attractive remuneration package commensurate to the right candidates with qualifications and working experience. Fringe benefits for staff include annual leave, paternity leave, birthday leave, volunteering leave, medical scheme, life insurance, Employee Unit Purchase Plan and performance-based incentives.

Application

If you resonate with Link's vision and aspire to develop a rewarding career with us, please apply by clicking "Apply".

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (Linkreit.com). Applicants not hearing from us within 6 months may consider their applications unsuccessful.