Senior Manager - Marketing

Job Duties

• Drive the planning, organizing, implementing, and evaluating the marketing campaign and promotion activities including sales driven promotions, stage shows, PR events, in-mall decorations, and social media promotions, etc.
• Conceptualize, conduct research to understand target audiences, develop and execute marketing strategies and marketing content with key messages to achieve campaign objective and hence KPI.
• Oversee, analyse and optimize digital marketing campaign, including O2O programmes, social paid, media buy, retargeting, influencers collaborations, etc.
• Conduct market intelligence research, perform marketing analysis, report and generate insights to support marketing and way forward decisions.
• Align, synergize, and maintain positive collaborations with various stakeholders, including tenants, community, 3rd parties and strategic partners. 
• Explore and pitch for new business / Marketing opportunities.
• Establish close partnership across different departments and teams to translate the strategies into effective campaigns.  Excellence in execution follow through with superb collaborations with cross functional teams.
• Drive effective team management to reach team KPIs.  Develop and coach a team of marketing professionals to perform under high morale and productivity.
• Effective budget management.
• Support adhoc projects as assigned.
   

Requirements

• Degree holder in Marketing/ Finance/ Corporate Communications within minimum of 20 years relevant experience of which at least 10 years at managerial level, preferably in real estate, retail and agencies company
• With a proven track record in developing and implementing brand strategies to grow brand value as well as drive consumers to action
• Solid experience with proven track record in managing CRM campaigns and driving customer loyalty is required.  
• Strong in strategic and conceptual thinking and effective communications.   
• Withholding passions in marketing campaign, content development and storytelling is a Must. 
• Well understanding of the latest social media trends, for both HK and mainland China market.  Proven digital marketing initiative and experience with successful campaigns.
• Leadership skill is required to form vision and drive business including aligning goals and moving projects towards goal.
• Proactive, Independent, accountable, flexible, strong team player with can-do attitude.
• Good at communication, presentation & project management skills.
• Excellent time management and detail-oriented; proven ability to work efficiently, under pressure and tight deadlines.  
• Proficiency in both spoken and written English and Chinese.