Senior Manager/Manager - Marketing (HK)

Job Duties

• Direct and lead team in developing and implementing long-term marketing plan and marketing programmes including sales driven promotions, PR events, stage shows, in-mall decorations and social media promotions
• Develop tactical work plan and monitor advertising & event agencies to ensure an effective execution
• Keep close to market trends and provide market & competitor analysis to optimize business strategies
• Explore collaboration opportunities with tenants, business partners and new affiliate partners to nurture new joint-promotion possibilities
• Collaborate with internal parties to ensure all leveraging programs are developed in alignment with the marketing plan
• Manage campaigns’ budgets and maintain a high cost effectiveness for ROI
• Work with Digital Marketing team to achieve the engagement of LINK digital marketing platform

Requirements

• Bachelor’s Degree or above in Media Communication, Marketing or related disciplines
• 8-10 years’ relevant experience with at least 4 years at a managerial level, preferably in developers, leading event, PR or advertising agencies.
• Solid experience in event marketing, brand building, advertising and media planning
• Strong connections in media network, particularly with lifestyle pages and various new media would be an advantage
• Good analytical, negotiation & interpersonal skills and able to foster a drive towards business partnership, learning, achievement and teamwork
• Excellent command of both spoken and written English and Chinese and proficiency in Mandarin
• Candidates with more experience will be considered as Senior Manager - Marketing