Senior Manager/Manager - Marketing (HK)

Job Duties

  • Direct and lead team in developing and implementing long-term marketing plan and marketing programmes including sales driven promotions, PR events, stage shows, in-mall decorations and social media promotions
  • Develop tactical work plan and monitor advertising & event agencies to ensure an effective execution
  • Keep close to market trends and provide market & competitor analysis to optimize business strategies
  • Explore collaboration opportunities with tenants, business partners and new affiliate partners to nurture new joint-promotion possibilities
  • Collaborate with internal parties to ensure all leveraging programs are developed in alignment with the marketing plan
  • Manage campaigns’ budgets and maintain a high cost effectiveness for ROI
  • Work with Digital Marketing team to achieve the engagement of LINK digital marketing platform


  • Bachelor’s Degree or above in Media Communication, Marketing or related disciplines
  • 8-10 years’ relevant experience with at least 4 years at a managerial level, preferably in developers, leading event, PR or advertising agencies.
  • Solid experience in event marketing, brand building, advertising and media planning
  • Strong connections in media network, particularly with lifestyle pages and various new media would be an advantage
  • Good analytical, negotiation & interpersonal skills and able to foster a drive towards business partnership, learning, achievement and teamwork
  • Excellent command of both spoken and written English and Chinese and proficiency in Mandarin
  • Candidates with more experience will be considered as Senior Manager - Marketing