Senior Officer - Customer Marketing

Role Objective

The Senior Officer - Customer Marketing supports the planning and delivery of shopper-centric marketing programs for assigned Link malls. The role translates agreed asset priorities and shopper understanding into well-executed campaigns, retail activations, promotions and tenant initiatives that strengthen visitation, participation, shopper experience and tenant sales opportunities.

Job Duties

Campaign Planning & Shopper Understanding

• Support manager to develop campaigns and activations with clear objectives, target audiences, activities, timelines, channel requirements and success measures using established planning framework.
• Interpret shopper research, transactions, digital and campaign data to identify implications for targeting, messages, promotion mechanics and execution.
• Proactively maintain awareness of assigned malls, catchments, tenant mix, competitors and retail trends, and highlight relevant opportunities or risks to the team.
• Prepare clear briefs and supporting information for internal teams, ensuring alignment with Link brand requirements and campaign objectives.

Retail Activation & Shopper Promotions

• Coordinate activations or initiatives within larger campaigns, managing suppliers, production, logistics, on-site execution and operational issues.
• Run standard shopper promotions and offers, check mechanics’ terms and conditions, fulfilment arrangements, communication accuracy and operational feasibility.
• Coordinate campaign touchpoints across malls, digital, social, CRM, media and partner channels to ensure messages and timing are consistent.
• Work with Property Management and agencies to support safe, smooth and customer-friendly on-site execution.
• Monitor participation, redemption and shopper feedback during campaigns, escalate material issues promptly and recommend practical adjustments.

Tenant, Agency & Stakeholder Coordination

• Build reliable working relationships with assigned tenants, work with support teams to clearly explain program requirements and secure timely participation, offers, content and operational information.
• Manage day-to-day agency and vendor delivery for assigned work, set timelines, review outputs against briefs and raise quality, scope or timing concerns early.
• Maintain constructive relationships with Asset Management, Leasing, Property Management and Marketing specialist teams, adapting communication to stakeholder needs and following through on agreed actions.

Project, Budget & Performance Management

• Manage defined projects using clear milestones, action trackers, roles, dependencies and risk logs; maintain accurate documentation and escalate deviations promptly.
• Manage projects in accordance to procurement controls; highlight potential variances early.
• Track campaign delivery and results against agreed targets, compile review reports accurately and identify execution improvements with guidance.
• Take ownership of assigned deliverables, respond constructively to changing priorities and propose practical improvements or small tests within own scope.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• Minimum 3 years of relevant experience in customer marketing, retail marketing, shopping mall marketing, event activation or trade marketing. Open to both client and agency backgrounds.
• Good understanding of Hong Kong shoppers, retail environments and integrated online and offline campaign touchpoints.
• Great attention to detail, with the ability to manage several deliverables concurrently.
• Creative and self-motivated
• Basic commercial and analytical capability, including budget tracking, campaign reporting and interpretation of standard performance data.
• Proactive, accountable and adaptable, with practical problem-solving skills and willingness to learn.
• Excellent written and spoken English and Cantonese; Mandarin is an advantage.

Remuneration

We offer a 5-day work week and an attractive remuneration package commensurate to the right candidates with qualifications and working experience. Fringe benefits for staff include annual leave, paternity leave, birthday leave, volunteering leave, medical scheme, life insurance, Employee Unit Purchase Plan and performance-based incentives.

Application

If you resonate with Link's vision and aspire to develop a rewarding career with us, please apply by clicking "Apply Now".

We are an equal opportunity employer. Personal data provided by job applicants will be treated in strict confidence and used strictly in accordance with our Privacy Policy Statement for recruitment purpose only. A copy of the Statement is available on our website (Linkreit.com). Applicants not hearing from us within 6 months may consider their applications unsuccessful.