Senior Officer - Digital Platform

Role Objective

• Support the marketing department on Data Analytics & Digital Projects 

Job Duties

1) Data Analytics

• Provide analytics and knowledge-based reports to help track customer behavior and campaign performance for determining the effectiveness of various digital and CRM initiatives
• Prepare regular reports with in-depth qualitative & quantitative analysis and insights for management’s strategic planning
• Monitor the KPIs (Key Performance Indicators) to create business synergies that drive member activations and engagements
• Leverage analytics and data visualization tools to present information in a way that drives fact-based decision making
• Assist in data mining projects, working closely with internal BI & IT teams (e.g. building dashboards & analysis models)

2) Digital Project Management (With guidance from the Senior Manager)

• Monitor & track progress of different digital & CRM projects
• Support to identify & manage project milestones, dependencies, critical paths & deliverables
• Manage internal stakeholders & external vendors for on-time delivery with good quality (e.g. new app feature releases, new data pipelines)
• Manage and prioritize project risks and issues, propose options to mitigate and resolve, oversee project timeline
• Provide support in implementing internal policies and procedures to ensure compliance

Requirements

• Bachelor in Business Administration/ Information Technology/ Quantitative Analysis/ Statistics or related disciplines
• Min. 4 years of experience in data analysis
• Good business acumen and analytical skills
• High proficiency in SQL and Power BI
• Strong in hands-on data analytics with insights generation ability (i.e. extracting the key findings & insights for business with illustrations via story-telling approaches)
• Able to manage multiple projects in fast-paced environment
• Excellent communication and stakeholder management skills
• Ideally with knowledge on CRM project implementation and/ or CRM marketing
• Candidate with short notice period or immediate availability is a plus
• Candidate with less experience will be considered as Officer – Digital Platform.

Remuneration

We offer a 5-day work week and an attractive remuneration package commensurate to the right candidates with qualifications and working experience. Fringe benefits for staff include annual leave, paternity leave, birthday leave, volunteering leave, medical scheme, life insurance, Employee Unit Purchase Plan and performance-based incentives.

Application

If you resonate with Link's vision and aspire to develop a rewarding career with us, please apply by clicking "Apply".

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